Millions of pixels pushed
I've been involved with a wide variety of marketing & communication projects, in different positions - strategist, creative director, marketeer, project manager, designer and web developer. Sometimes all six.
The main ingredients that link these diverse productions together is simplicity, engaging and syncronized cross-media user experiences, a keen focus on usability, an uncompromising dedication towards cross-browser/platform functionality and an aim for concise and holistic communication.
Below is a small selection of projects and productions. For case studies and even more samples, let's meet.
• Web Audio Identity Film Photography Words
I've created websites since 1994. Netscape 0.94b wasn't able to properly display all the things I wanted to create, but working within such a limited environment taught me some important lessons about user interface design. Content and functionality drives design. And clever simplicity makes for usability.
A LA CARTE
A clean, simple and functional website for profile clothing company "A La Carte".
Project management, design and html/css/javascript.
Launched in May of 2001.
Visit site at http://www.alacarte.se/
AMANDA FLETCHER
Clean portfolio site for talented portrait & still life painter Amanda Fletcher.
Project management, design, flash and html/css/javascript.
Launched in March of 2004.
Visit site at http://www.amandafletcher.net/
ASHAR KHAN
Website for fly vocalist Ashar Khan.
Project management, design, flash, music and html/css/javascript.
Supreme flash programming by Dread, captivating photos by Per Kristiansen.
Launched in August of 2005.
Visit site at http://www.asharkhan.se/
BMK
Corporate website for IT-consultant BMK. The flash-based site was built around a subway map, where the stations represented different parts of the site.
Project management, design, flash and html/css/javascript.
Launched in October of 2002.
This version of the site is now replaced.
BURST
Online presence for heavy-as-f*ck hardcore rock band "Burst". A quite advanced site including an audio player and e-shopping functionality.
Project management, design, photography and html/css/javascript. Illustration and animation by Timo Rinnevuo.
Launched in October of 2002.
Currently offline
CHRISTER MORTENSEN
Über-clean portfolio website for über-talented creative director Christer Mortensen.
Project management, design, music and html/css/javascript.
Launched in June of 2002.
Visit site at http://www.christermortensen.com/
DANIEL HELLBERG
Portfolio website for art director Daniel Hellberg.
Project management, design, music and html/css/javascript.
Launched in September of 2002.
Visit site at http://www.danielhellberg.com/
ENGMO
Website for supreme down manufacturer Engmo Dun.
Project management, design, flash and html/css/javascript.
Launched in October of 2003.
Visit site at http://www.engmo.se/
ERICSSON
Intranet for Ericsson division "Ericsson Business Innovation".
Project management, design.
Launched in November of 2001.
Currently offline
FALCON
Comprehensive website for Swedish beer manufacturer Falcon. The site included a very popular hockey game - Rinksite - that generated thousands of active visitors every week.
Project management, design, sound production, flash and html/css/javascript.
Launched in November of 2002.
Currently offline.
I LOVE PORT ELIZABETH
Information website for South African city Port Elizabeth. A very well-visited, content-focused site. The project included development of a custom-made content management system.
Project management, design, flash and html/css/javascript.
Launched in August of 2002.
Visit site at http://www.iloveportelizabeth.com/
JONES LANG LASALLE
The Swedish corporate website for global property consultant Jones Lang LaSalle.
Project management, online service development, design and html/css/javascript.
Launched in March of 2004.
Currently offline.
Note: in 2005, the website design was changed for a global template. However, a vital part of the original website - the property application - still lives on in a revised shape at joneslanglasalle.nu.
KLIPPOTEKET
A simple and fun website for body products manufacturer Klippoteket. The project included development of a custom-made content management system for handling the different products.
Project management, design, flash and html/css/javascript.
Launched in March of 2001.
This version of the site is now replaced.
KURASAI
Kurasai is a frighteningly clever little webapp that helps you remember things you stumble upon in your web browser. We call it memorymarking.
Conceptualization, project management, design, copywriting, html/css/javascript.
Created together with rocket scientist-smart Pia Johansson.
Private alpha launched in July of 2008.
LIGHTWEIGHT TELEPHONY PROTOCOL
Project website for LTP - a stunningly small, simple and open source protocol for VoIP, masterminded by tech genius Ashhar Farhan.
Conceptualization, project management, design, copywriting, html/css/javascript.
Launched in October of 2006.
Visit site at http://www.lightweighttelephony.org/
MÅRDEN
Appetizing website for the Mården restaurant in Stockholm.
Project management, design, flash and html/css/javascript.
Mouth-watering photos by Per Kristiansen, tasty illustrations and luscious animation by Timo Rinnevuo.
Launched in February of 2005.
Visit site at http://www.marden.se/
MICHAEL PERSSON CARLING
Glittering website for jewellery artist Michael Persson Carling.
Project management, design, flash, and html/css/javascript.
Launched in November of 2004.
Visit site at http://www.m-p-c.se/
PACKETMOBILE
Corporate website for Packetmobile - a mobile VoIP services company.
Conceptualization, project management, design, copywriting, flash and html/css/javascript.
Launched in October of 2006.
Visit site at http://www.packetmobile.com/
PENSUM
Informative website for insurance brokers Pensum.
Project management, design and html/css/javascript.
Launched in January of 2003.
Visit site at http://www.pensum.se/
Note: The current online version has been modified by the client since the 2003 release.
RINGVÄGEN 100
Hospitable campaign website for the premises on the address "Ringvägen 100" in Stockholm.
Project management, design, flash animation and html/css/javascript.
Supreme flash programming by Dread, photos by Per Kristiansen.
Launched in April of 2005.
Currently offline
SEB : CAMPAIGN 2004
Campaign website that accompanied the global advertising campaign for SEB in 2004.
Project management, design and html/css/javascript.
Supreme flash programming by Dread.
Launched in October of 2004.
Visit site at http://www.sebmerchantbanking.com/04/
SEB : CAMPAIGN FINLAND
Campaign website that accompanied the advertising campaign for SEB in Finland, 2005.
Project management, design and html/css/javascript.
Supreme flash programming by Dread.
Launched in February of 2005.
Visit site at http://www.sebmerchantbanking.com/fi/
SEB : CAMPAIGN CASH MANAGEMENT
Campaign website that accompanied the advertising campaign for Cash Management at SEB, 2003.
Project management, design and html/css/javascript.
Supreme flash programming by Dread.
Launched in March of 2003.
Visit site at http://www.sebmerchantbanking.com/cm/
SPOKN
Website & web app for Spokn - a tiny program that enables clever internet services on your mobile phone & computer.
Conceptualization, project management, service development, design, UI for mobile & desktop apps, html/css/javascript, copywriting, Wordpress backend, SEO & online marketing + regular blogging (intense!)
Launched in April of 2006.
Visit site at http://www.spokn.com/
VNL
Corporate website & blog for VNL - makers of the solar powered GSM system WorldGSM™.
Conceptualization, project management, design, html/css/javascript, copywriting, Wordpress backend, SEO & online marketing + regular blogging (phew!)
Launched in March of 2008.
Visit site at http://www.vnl.in/
Web • Audio Identity Film Photography Words
I've played the keys and composed music since the age of 5. Today, I'm releasing music under the name Flower of Cables (and sometimes as "Slug") on the label DNM. I also make music for films, websites and presentations. Experience the music at flowerofcables.com, or read more about some of my releases below.
MUMIEN SOM INTE KUNDE SOVA
I composed music together with Oliver Börnfelt for Jesper Tillberg’s radio theatre show, book and CD “Mumien som inte kunde sova” (The Mummy Who Couldn’t Sleep). It was aired on Sveriges Radio (Swedish Public Radio) in October and November of 2006.
NORDIC LOUNGE WEEKEND
The Flower Of Cables track "Alright" (featuring yours truly on vocals) was released on Nordic Lounge Weekend by Swedish label DNM in 2006.
Read more about the album at http://www.nordiclounge.com/
NORDIC LOUNGE VOL. 3
My track "Alonely" (featuring Joanna on vocals, Ben Kirk on muted trumpet and Marcus Ferdman on percussion) was released under the project name "Slug" on Nordic Lounge Vol. 3 by the excellent Swedish label DNM in 2004.
Read more about the album at http://www.nordiclounge.com/
ASHAR KHAN (E.P.)
Vocalist and composer Ashar Khan, guitarist and composer Oliver Börnfeldt and myself have created music together, which has resulted in the well-received "Ashar Khan E.P." - released in 2005. I've also created the website for Ashar.
Read more and listen at http://www.asharkhan.se/
HOW TO SAY GOODBYE (E.P.)
I made a dancy dub remix of the song "How to say goodbye" by the fantastic group Radio LXMBRG.
Read more about Radio LXMBRG at http://www.radiolxmbrg.com/
Web Audio • Identity Film Photography Words
A unique, distinct and appropriate corporate visual identity is vital for any company. I've been involved in the creation of a few - from the first ideas to conceptualization to organization-wide implementation.
SPOKN
Simple, clever and fun identity for Spokn. Created together with design & illustration wizard Timo Rinnevuo.
Spokn is a tiny program that enables clever internet services on your mobile phone & computer.
LTP
LTP = Lightweight Telephony Protocol. A stunningly small, simple and open source protocol for VoIP, masterminded by tech genius Ashhar Farhan.
The identity, including the mascot "Hummi", was created together with Timo Rinnevuo. Read and see more at www.lightweighttelephony.org →
Web Audio Identity • Film Photography Words
Video has become an integral part of many online marketing projects over the past couple of years. I've had hands-on involvement in a number of productions — most recently a couple of films made for VNL as a part of the launch campaign in July 2008.
MEET THE NEXT BILLION MOBILE USERS
We don't live in cities. We may not spend $75 a month on phone services. But together, we're worth hundreds of millions to the operators who reach us.
See the film in HD at Vimeo, at the VNL website, or at Google Video.
CONNECTING THE NEXT BILLION MOBILE USERS
VNL's CEO Anil Raj talks about the rural opportunity, the challenges associated with bringing connectivity to rural areas, WorldGSM™ — VNL's solar GSM system, and the future of rural telecom.
See the film in HD at Vimeo, at the VNL website, or at Google Video.
Web Audio Identity Film • Photography Words
My dad had a classic Pentax with a 50mm lens. I started investigating it at an early age. This eventually lead to a deeper interest in taking
photos. In high school, I lead the photography club where we'd set up a small black/white development lab. At the same time, I also started working as a photographer for
the local newspaper. And parallel to this, the school actually employed me as a part-time computer teacher with a focus on digital imaging.
Photoshop was in version 2.0 and it could take hours to just rotate an image.
Skip ahead a few years, and the camera has become a constant companion. I've taken photos for many client projects, and bring my Canon along wherever I go.
These days, it's all digital. And the digital workflow has sped things up and made photography easier and more accessible, though, I still miss T-MAX 400 and the smell
of lab chemicals.
Some of my photos are online at Flickr: check them out →
Walking along Istanbul's Bosphorus in April, 2008
Web Audio Identity Film Photography • Words
From design articles to tutorials to blog posts to poetry, I've always enjoyed writing. Lately, I've spent most of my lingual efforts on writing and editing VNL's Microtelecom Revolution Blog.
MICROTELECOM REVOLUTION BLOG
The Microtelecom Revolution Blog is VNL's blog about (you guessed it) microtelecom — discussing rural telecom, how to connect the next billion mobile users, and hot topics like sustainability and renewable energy sources.
I've conceptualized, designed and built the blog, as well as applied a clever mix of online marketing tools to drive traffic. And today, I write and edit the blog on a weekly basis.
FLOWER OF CABLES
Flowerofcables.com is where I publish the music I've composed. But the site is also a semi-regularly updated blog where I offload more or less relevant thoughts.
The whole site is based on Wordpress, just like any good blog should be.
KEEP IT SIMPLE, STUPID!
Back in 2001, Nick Finck of Digital Web Magazine approached me and asked if I wanted to write an article on the KISS (Keep It Simple, Stupid) principle. As a firm believer in the importance of simplicity, I happily obliged. This was the result »
FRAGMENTS OF TIME
After doing a lecture in Stockholm together with Jeff Zeldman (of Happy Cog, A List Apart and An Event Apart) in 2000, he suggested I write an article based on the topic I was talking about — a time-based perspective on web interfaces and the network economy. It turned into a quite popular article »