Me? I'm one of those renaissance people (or so they say). A thinker and a doer with a strong passion and dedication towards my work.
In March of 2003, I partook in starting a Stockholm-based b2b advertising agency with three very talented people. My position there was digital media director, meaning that I created interactive things that are visible onscreen and managed projects that involved digital deliverables.
Then, I was involved in Spokn, a telecommunications company, as founder and UI-expert. Essentially, my job was to make sure that everything we did was so simple that my mom could use it without asking me first. Good news is, she started using the service.
Recently, I created the strategic plan, brand platform and communication platform for VNL. They're now the pioneers of microtelecom, and the makers of WorldGSM™ that brings connectivity to rural communities in emerging markets. During my time as marketing manager, VNL transitioned from complete incognito to world fame in 365 days, and won awards from Wall Street Journal, Business Week, World Economic Forum, Fast Company and the major industry organisations.
Currently, I'm the founder of Cultivat3, a clever consultancy that combines strategy, branding and digital to help companies reach new and existing markets quickly and profitably. Simply put, Cultivat3 creates a fertile soil where ideas and opportunities grow and become valuable.
Want more? Check out my LinkedIn-profile
I have excellent social skills, and love meeting new people.
I'm driven by curiosity.
I find it easy to summarize and simplify - to see the big picture despite creative chaos and tight deadlines.
I like getting things off the ground. To build sustainable creations and give them legs. So whenever an interesting opportunity comes up where I can add value by bringing something from a great idea to reality, I'm all ears.
Also, I've learned (the hard way) that ideas are not everything. Actually, good ideas are quite common. But it's uncommon to find the right people - formed into the right teams - that can bring ideas to life.
♣ Pär, how do I pronounce your name?
Something like "pair", as in "a pair of jeans". Not "purrr" as in what a cat sounds like. The two dots over the "a" colours the letter. But if it's easier for you - call me Peter. Or Pierre. Or Pedro. They all have the same meaning.
♥ So, what does "stroft" mean?
Combine the words "strong" and "soft". There you go. Yeah, I know, it's corny. However, there's a fly-line manufacturer with the same name. And I like fishing. So, um, there's at least a remote hint of sense to it all. Ahem.
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